Description de la formation
B2B Marketing Strategy
Get the right tools to create and implement a value-based B2B Marketing Strategy that include customer centricity, seller-buyer relations, innovation, and customer value propositions in a digital world.
This B2B Marketing Training Program offers a comprehensive overview of the latest trends and thinking on B2B marketing. It explores the challenges of customer centricity, seller-buyer relations, innovation management, value chain integration, emerging markets, sustainability and the role of social media and internet in B2B marketing.
Join this intensive 3-day B2B marketing training Program focused on practical learning, designed and facilitated by business people that understand your challenges and will guide you to find effective solutions.
Prochaines sessions
Objectifs visés
Contenu
Course Outline:
B2B Marketing Strategy Course Outline:
- Day 1 – Strategic Analysis: Business Foresight and Market Intelligence
- Day 2 – B2B Marketing Strategy Formulation and Development
- Day 3 – Strategy Implementation and Performance Management
For more information please visit the training provider website.
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Prérequis
If you are a General Manager, Product, Brand or Marketing Manager on a senior level who is responsible for developing and implementing a value-based B2B Marketing strategy and who manages the marketing and technology processes that support the strategy, this Program is right for you.
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La mission de MCE
MCE ou Management Centre Europe est un organisme de formation basé à Bruxelles en Belgique. Fort de plus de 95 ans d'expérience, l'organisme de formation propose plus de 130 programmes de formation dans plus de 40 grandes villes à travers...
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