5-Day Mini MBA for the Pharmaceutical and Biotech Industries

MCE - Management Centre Europe, • Milan (+12 lieu(x))
Durée
5 jours
Prix
4 295 EUR HT
Prochaine session
22 juillet, 2024 (+12 date(s) de début)
Modalité
En centre de formation, En entreprise
Durée
5 jours
Prix
4 295 EUR HT
Prochaine session
22 juillet, 2024 (+12 date(s) de début)
Modalité
En centre de formation, En entreprise
Je veux en savoir plus sur cette formation

Description de la formation

Understand how the pharma industry works today and develop the key management skills you need to boost your career
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‎‎‎‎ ‎‎‎‎‎ ‎‎‎‎‎ ‎‎‎‎‎ ‎‎‎‎‎ ‎‎‎‎‎ ‎‎‎HIGHLIGHTS:

  • Develop your key pharma management skills in strategy, customer value, change management, marketing & finance
  • Use case studies, role plays & group exercises to practice what you learn in this best-selling programme

KEY COMPETENCES:

  • Strategic leadership
  • Marketing excellence
  • Business finance skills
  • Building value propositions
  • Change management
  • Market access & economics

Prochaines sessions

12 Formations disponibles

22 juillet, 2024

  • En centre de formation
  • Barcelone
  • Anglais

9 septembre, 2024

  • En centre de formation
  • Bucarest
  • Anglais

16 septembre, 2024

  • En centre de formation
  • Londres
  • Anglais

23 septembre, 2024

  • En centre de formation
  • Francfort
  • Anglais

7 octobre, 2024

  • En centre de formation
  • Bâle
  • Anglais

14 octobre, 2024

  • En centre de formation
  • Paris
  • Anglais

21 octobre, 2024

  • En centre de formation
  • Copenhague
  • Anglais

4 novembre, 2024

  • En centre de formation
  • Milan
  • Anglais

11 novembre, 2024

  • En centre de formation
  • Dublin
  • Anglais

25 novembre, 2024

  • En centre de formation
  • Bruxelles
  • Anglais

2 décembre, 2024

  • En centre de formation
  • Barcelone
  • Anglais

contacter l'organisme pour en savoir plus

  • En entreprise
  • France

Objectifs visés

  • Translate changes in the healthcare environment into competitive strategies for sustainable growth in your department, division or company
  • Understand the key pharma business areas and their role in your company's value chain
  • Get a full understanding of crucial financial and strategic issues in pharma
  • Support & implement strategic goals from top management and boost your own career
  • Align & focus your team or group on your company's customer value propositions
  • Explore new business models in Pharma and what they mean for you
  • Apply design thinking to customer-centric strategies
  • Explore competitive analysis, vision, resource allocation & priorities in your strategy
  • Learn how market access & medical affairs are part of your customer value proposition
  • Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Contenu

The MCE ''5-Day Mini MBA for the Pharma and Biotech Industry (Post-Pandemic Edition)'' is a 5-days hands-on training programme, highly interactive with excercises and role plays. The programme will be led by an experienced facilitator with former management experience in international companies

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 Programme Modules:

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1 – The Big Picture

  • ​​​​​​​The healthcare market landscape (pharma, medical devices and diagnostics)
  • Environment & mega trends
  • The life sciences value chain
  • Key strategies & new business models

2 – Strategy Development & Strategic Leadership in Pharma

  • Essentials of strategy: competitive analysis, vision and objective setting, resource allocation and priorizatio
  • Agility in a VUCA World
  • Change management
  • Leadership in time of crisis 

3 – Building the Value Proposition

  • Stakeholders mapping and value mapping
  • From R&D to market authorization to supply chain: creating value  (strategic product development and innovative distribution models)  
  • Market access & health economics: measuring value
  • Medical affairs: integrating value (Therapeutic Expertise, RWE, Upgrading Clinical decision-making)
  • Marketing: communicating value (competitive positioning and messaging, customer engagement, marketing mix: from 4 p’s to 4c’s)

4 -Marketing Excellence in Pharma

  • Applying design thinking to customer-centric strategie
  • Objectives and brand vision, product positioning
  • Marketing plans driven by key issues
  • Marketing mix: from operational strategies to multichannel tactics
  • Execution discipline & alignments of customer-facing functions
  • Key metrics to track successful execution and monitor outcomes, launch excellence

5 –  Finance

  • The roles of accounting & finance: external (reporting/fiscal) and internal (business) managemen
  • Key accounting principles & concepts
  • Reading financial statements
  • Financial analysis & valuation (NPV, IRR)
  • The business plan: resource allocation and forecasting

Public Cible

LEVEL:Managers, New Managers
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​​​​​​​You are an engineer, scientist, or specialist and you have a new management role in the pharma industry. This programme gives you the key skills you need to become a great manager and boost your career.

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Contactez l'organisme pour obtenir plus d'informations sur cette formation, gratuitement et sans engagement.

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MCE - Management Centre Europe
Chaussee de la Hulpe 166
1170 Bruxelles

La mission de MCE

MCE ou Management Centre Europe est un organisme de formation basé à Bruxelles en Belgique. Fort de plus de 95 ans d'expérience, l'organisme de formation propose plus de 130 programmes de formation dans plus de 40 grandes villes à travers...

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