Description de la formation
Overview
Explore the power of data and analytics to make you understand how to lead with data-driven strategies and master analytics as a competitive advantage.
During 6 weeks of deep immersion into data and analytics, you will gain the skills to put in place a data-fueled organisation and act as a data digital leader to lead and contribute to digital transformation actions.
Prochaines sessions
Objectifs visés
Cette formation a pour but de vous former aux thématiques suivantes big data, stratégie d'entreprise. Pour en savoir plus n'hésitez pas à contacter l'organisme.
Contenu
Mastering data-powered strategy to build a data-fueled powerful organisation
- Understanding what is strategy, what is value & what is competitive advantage. Focusing on analytics and data
- Using data for strategy creation and implementation (customers and data as critical assets for competitive advantage)
- The introduction of the SOLD model: Strategy, Organization, Leadership, Data Building an organisation as a data processing system
Developing data-powered business with AI & data at core
- Identifying the types of data that can be a source of value and how: understand your customer, understand your competition, understand your company.
- Understanding that everything starts with data governance Mastering Data footprint
- Discovering the different types of analytics
- Implementing new KPIs from new data sources and use them to predict business success
- Experimentation and testing, AB testing techniques
Discovering data-fueled start-ups and acquiring data leadership
- Foxintelligence inception: market intelligence on online consumers
- How to avoid crashing when scaling: why you should consider data as a product, data processing as a factory
- Data science project management: how to plan and organize an ML project
- Same data, different usages: building KPIs and methodologies to address different problem
Prérequis
Pre-requisites
English: minimum TOEIC SCORE 785 or B2 on the Common European Framework of reference
Candidates must have some notions of digital technologies.
Déroulement de la formation
- 100% online lectures
- Teamwork (top-level peer learning)
- Individual academic coach
Suivi et évaluation
- Self-assessment
- Evaluation & feedback
- Video projects
- Activity files & materials
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